I am super excited! Today I founded my own software company:
Backtick Labs. The purpose of the company is to develop
digital products. And the first product will be an iOS/Android app. Hopefully I can talk about it real soon!
Why the name
Backtick Labs? Well, it sounds cool. That’s actually very important :) But let’s start with
think a lab or labs indicate in the software world that the work is something experimental, something that needs
development and research because it hasn’t been done before. I think that’s essential if you want to create products
that are unique and change the status quo. Also it shows to the outside world what kind of software the company
intends to write, namely something new, not something that already exists.
Backtick - well, on the one hand, it is something personal. I love markdown, and I love to use the backtick for
inline-code. Actually I also use it to highlight other things than code, like I highlighted
Backtick Labs in this
article. And I also love the new template strings
in ES6. In my development career I dealt with a lot of template engines (see also this
and this post) and in my opinion template strings are an elegant and simple way
to build templating into the programming language.
Backtick represents programming, elegance, simplicity, extensibility, multipurpose and
represents experimental, development, unique, research and new. I think these properties will be a
good foundation for
And last but not least, the first app developed by
Backtick Labs could have something to do with markdown and with a
special usage of the backtick character. Well see ;) Keep an eye on http://www.backticklabs.com
for news and updates :)